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Achievements & Results
Editorial photography for Food & Wine Magazine (August 2024). A visual celebration of Chicago’s best delis, featuring the iconic overstuffed sandwiches and authentic comfort food of Manny’s Deli.
Dual feature by @chicago.explore and @usa.explore highlighting the iconic neon and historic architecture of The Cubby Bear. These images were selected by leading travel curators to represent the definitive spirit of Chicago’s Wrigleyville to a national audience
High Viewership Examples
Turning Trends into Traffic.
My 'Celebrity Orders' series for Candy Cloud took the internet by storm, with the Sabrina Carpenter feature alone amassing over 1.2 million views. By blending pop culture relevance with high quality visual storytelling, I helped drive record-breaking engagement and brand awareness.
Success in Repeatable Formats.
Designed a repeatable 'Fan Favorite Showdown' video format for Manny’s Deli that scaled many videos to 1M+ views. By leveraging high contrast food cinematography and Core Controversy hooks (Corned Beef vs. Pastrami), I achieved a 400% increase in organic reach and established a sustainable content engine that continues to drive viral engagement.
Timeless and Viral.
This project highlights how tapping into collective memory can spark a massive cultural moment. By identifying a specific "core memory" for Chicagoans and Cubs fans alike, I transformed a sense of nostalgia into Cubby Bear’s highest viewed video to date on both Facebook and Instagram.
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